1) Get teen input! Don't just rely on those 5 or 10 teens who are always in the library for input, either -- you're looking to entice non-library-using teens into the library, so get out into your schools, the mall, the community center down the road, and ask teens what they want to see in the library.

2) Go for popularity over reviews. Sure, for books, you want to have a nice, balanced collection representing both Gossip Girls and Waiting For Alaska. For materials like magazines and CDs, though, you need to focus on Billboard's Top 20 and Teen People.

3) Monitor your collection's activity. What is circulating? What's not? Can you encourage circulation of some materials through clever merchandising? Did you have any idea that Sonic Youth album you bought would circulate so well? Your circ statistics can help you figure out what to buy more of, and can help you see what parts of your collection aren't earning their shelfspace any longer.

4) Market to your non-users. Remember those 10 or so kids that frequent your library week in, week out? They're not your universe of users. Your entire user base of teens includes all of your students (if you're in a school), and all of the teens who live in your town or service area (if you're in a public library). Don't ignore them! Break them down into market segments (e.g., boys who don't like to read, girls who are in vocational training, super-literary kids, teens who read only manga) and tailor your marketing to them accordingly.

Kimberly's program was so well-attended that she quickly ran out of handouts, but they will be posted soon to the YA Section's page under Links of Interest, so look for them there! I'll post a notice about it here once they've been made available.